UX and UI Experts
At Specific-Group, we know that software and applications are made for people. This is why we place such a large emphasis on User Experience (UX) and User Interface (UI). Both are key in supporting end users in navigating software and applications.
While the concepts of UX and UI are certainly connected, they are different in how they relate to your product. Specific-Group’s UX and UI professionals ensure that your organization’s goals are reached through software that not only operates well in the back end, but looks and feels great to your user.
User Experience (UX)
User Experience emphasizes on a user’s interaction with a product. For instance, a dropdown menu, text fields, tags, progress bar, windows, and other indications that help the user complete tasks. When a software’s User Experience is unclear, this could mean some serious inefficiencies for your business.
Specific-Group’s UX experts make use of wireframes and prototypes for better system performance and accessibility. Everything we create is human-centered and focused on helping people accomplish tasks as simply as possible. Well-organized elements encourage users to take the next natural step clearly. And when users can hit the ground running using software with little time in training, this benefits your bottom line.
User Interface (UI)
While UX understands customer interaction, User Interface understands a customer’s need for good design. To work well, an application must be both practical and aesthetically pleasing with color choices, typography, layout, theme, and other details that guide users intuitively.
When done correctly, User Interface actually enhances User Experience. Specific-Group’s UI experts take the time to make sure software is attractive, simple to use, clearly understood, and consistent no matter where in the program they’re working. End users rely on UI for visual cues to empower their decision-making.
In short, you really can’t have one without the other. The best part is that when both are working together, users are more in control of their software product. Specific-Group knows that UX and UI is a high priority for any business that wants to make the most out of modern technology.
When you first meet with your team at Specific-Group, we take the time to understand your needs as an organization. We consider your needed functions, preferences, and processes to create a custom product centered around you. For more information about Specific-Group’s UX and UI experts, contact us at (1)786-916-2452.